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Alain Pinel Realtors (APR) is pleased to announce further growth in the Marin County real estate market with the opening of a new boutique office in Ross. This comes on top of the opening of two offices in Marin County earlier this year, with new branches opening in both Corte Madera and Novato in March. There are now 31 APR offices in Northern California and approximately 1,300 agents.

The new APR Ross office, a space shared with SL:ID STUDIO, founded by principal designer Samantha Lyman, is a place where Ross Valley homeowners and prospective homeowners can obtain information and advice about Ross Valley real estate. Visitors can view a slide show of Ross Valley homes for sale as well as samples of Lyman’s furnishings and accessories. In the conferencing area, real estate counselors will provide information about the Marin marketplace, Ross Valley amenities such as schools, shopping, police and fire protection, parks and recreational facilities.

“We’re very excited to announce the opening of our third Marin office,” said Larry Knapp, President of Alain Pinel Realtors. “It establishes a stronger presence in the luxury Marin market where our plans include more offices in the future.”
Steve Dickason, Vice President of Alain Pinel Realtors Marin office, will oversee the Ross office and ensure delivery of our comprehensive services and support to local agents and clients. “We are delighted to be opening an office in Ross and, with Samantha’s vision, to be able to provide such a uniquely pleasing, living room environment for our local clients to meet with their agents,” said Dickason.

In September, the Walnut Creek office of Alain Pinel Realtors will kick-off a unique new Agent coaching program called “Turning Technology into Sales”.  Led by APR Manager Joseph Cutrufelli, this program is designed to help Agents take their online marketing and business development efforts to the next level.

According to Cutrufelli:  ”Clients in today’s market expect more from their Realtors than just information about local homes for sale.   My agents depend on technolgy to connect with their Clients and provide access to valuable information on market activity, statistics and community information related to Walnut Creek real estate.   We use coaching programs such as this to enable agents at all levels make better use of these tools in order to provide the highest level of service to our Clients”.

During a series of bi-weekly workshops, Realtors in APR’s Walnut Creek office will learn best practices for online lead generation and share strategies for converting online business opportunities into clients, listings and sales.   This exciting new coaching program reflects APR’s corporate philosophy and Manager Joseph Cutrufelli’s committment to the combination of leading-edge technologies and ongoing training/support, with a goal of enhancing Agent sales productivity.

Homeowners Beware
Foreclosure Rescue Scams

With the recent rise in foreclosures, foreclosure-related scams have exploded onto the real estate scene. These so-called “foreclosure rescue companies” claim they will help save your home, but in reality are out to make a profit — at your expense.

Red Flags for Foreclosure Rescue Scams
If you are at risk of or in foreclosure, you should be on the lookout for foreclosure scams. Here are some of the red flags to
watch out for:

• Asks for money upfront before providing any service
• Instructs you not to contact your lender, lawyer, housing counselor, family, friends, or others
• Asks for mortgage payments to be made directly to his or her company or a bank account set up by that person, rather than your lender.
• Requires payment only in the form of cash, cashier’s check, or wire transfer
• Promises to stop the foreclosure process, no matter the circumstances
• Advises you to transfer your property deed or title to his or her company
• Offers to fill out paperwork for you
• Asks for something to be done immediately and without delay. This includes pressuring you into signing paperwork that you have not had the chance to read thoroughly or do not fully understand
• Encourages you to lease your house and buy it back over time
• Offers to buy your house for a fixed price that is not set by the housing market at the time of sale
• Asks for you to give a power of attorney
• Asks for signatures on a grant deed or deed of trust
• Asks for signatures on a document that has lines left blank
• Fails to provide copies of signed documents
• Refuses or fails to put an oral promise in writing

Report Fraud
If you have been a victim of a foreclosure-related scam or approached by a scam artist, you may report the incident to the following organizations and government enforcement agencies:

• California Attorney General
http://ag.ca.gov 
• California Department of Real Estate
http://www.dre.ca.gov/
• Department of Housing and Urban Development (HUD)
http://www.hud.gov/
• Federal Trade Commission (FTC)
http://www.ftc.gov/
• Your local Better Business Bureau
http://www.bbb.org/

Legitimate Resources
If you are at risk of foreclosure or have already received a foreclosure notice, you should contact your lender immediately.  Homeowners also may seek the advice of a reputable housing, financial or credit counselor, attorney, or other qualified professional.
Homeowners may visit the U.S. Department of Housing and Urban Development (HUD) Web site at http://www.hud.gov/ to view its Guide to Avoiding Foreclosure and its list of California HUD-approved housing counseling agencies. In addition, the non-profit
Homeownership Preservation Foundation has a 24/7 toll-free Homeowner’s HOPE Hotline at (999) 995-HOPE.

Copyright© 2009 CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.). Permission is granted to C.A.R. members only to reproduce this material for non-commercial purposes. Other reproduction or use is strictly prohibited without the express written permission of the C.A.R. Legal Department. All rights reserved.

The information contained herein is believed to be accurate as of April 9, 2009. It is intended to provide general answers to general questions and is not intended as a substitute for individual
legal advice. Advice in specific situations may differ depending upon a wide variety of factors. Therefore, readers with specific legal questions should seek the advice of an attorney.

We are pleased to announce that Alain Pinel Realtors has an affiliation with a new web service called InnerCircle.com. InnerCircle is putting local word of mouth references on the web, giving local businesses the ability to listen in to the questions and needs of people in the community around them.

InnerCircle represents an opportunity for you to build relationships with people in your community who are looking for local service experts like dentists, accountants, and real estate professionals. We are currently running APR ads across the real estate related categories on this new site. We have also put the contact information and photos of each of our Alain Pinel Realtors agents in their local business directory. This will allow people to easily refer you to their friends and others in the local community.

InnerCircle is really quite simple: Users post questions about what they are looking for. These questions are on the InnerCircle site and users can also post the questions back to their Facebook profiles for their friends on Facebook to see. Others in the community have an opportunity to answer local questions and be seen as “local experts”. It’s really that simple. 

InnerCircle is new and will be adding all sorts of new features in the months ahead. As they grow, you should start to see more questions and activity in your neighborhood. Use the site as an easy way to establish new relationships with the people around you.

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Now you can follow APR  on  Twitter  @a_p_r 

This week @a_p_r will be “tweeting” to you live from the Inman Connect SF technology conference at the Palace Hotel in San Francisco.  Follow @a_p_r on Twitter to receive updates about technology tips, web resources and conference highlights. 
If you don’t have a Twitter account, go to http://www.twitter.com to sign up. 

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This week the APR Investment Group, led by Managing Director Stephen Pugh, launched , a new website for their commercial real estate practice.  Point your browser to www.aprinvestmentgroup.com to preview the new site.

The site features an updated design and iconic images from the San Francisco Bay Area.   Other features of the site include a featured listing gallery, detailed property information, and a Client Account login area.

Alain Pinel Realtors’ President & COO Larry Knapp made these recent comments on the local real estate market:

“All indications are that the market at the lower-end has not only bottomed out – but is on the rebound.  Almost everywhere around the Bay Area first-rate properties priced under $1 million are selling, and in many cases selling in multiple-offer situations.

Inventory has dropped considerably since this time last year, and the market is vigorous. On average, the number of homes closed in the first six months of this year for all seven Bay Area counties was up 28% over 2008.

The bigger question for many of our agents who work in the luxury market is what’s happening there. Between October of 2008 and June of 2009 closings of homes over $2 million hit the wall.  Year-to-date through June, closings in this segment were down 50% to 80%, depending on where you were in the Bay Area. On average for our entire market area, closings above $2 million were down 57%. Until October 2008, few luxury markets had felt the impact of the slumping economy.  After October it was quite dramatic.

Starting in late April and continuing through June, open business in the over $2 million market has shown notable improvement over previous months. While still below last years numbers, the rate of decline grew smaller. 

In June, pending sales for homes over $2 million across the Bay Area was down only 21% from 2008. While certainly slower than last year, it is still a healthy improvement over the first five months of this year. This trend in open business has continued into July.

We have also heard of a healthy “shadow market” in the extreme upper-end where homes above $10 million are being quietly marketed and sold under confidentiality agreements – not through the MLS but through the network of agents who are known to specialize in that selective market. For a number of reasons, these clients choose to work behind the scenes and outside of the public eye.

There are two phenomena taking place once a property goes into escrow. First, there is twice as much work required to get the sale closed compared to a couple of years ago. Second, sales on the whole are taking much longer to close. In the past we could have expected most open sales to close in 30 to 45 days; it is now commonplace for those same sales to take between 60 and 90 days.  With this in mind, tracking open business is a much better indicator of what is happening today than tracking closings.

Perhaps our biggest challenge is the situation in the appraisal arena, particularly as it relates to conforming loan product. There is an enormous disconnect from the old way of doing things versus the new. Regulations that have been introduced to try and avoid the abuses of the past have the appraisal evaluation business in disarray. Appraisers who are not familiar with the nuances of our Bay Area micro-markets are often struggling to justify sales prices. While some might say that this is needed, the new system is not open to drilling into facts on comps that should be considered in many cases.

A good example of this appraisal issue is an REO property that came on the market in the South Bay a couple of months ago. It was listed at a really great price for the neighborhood: $450,000. The listing generated eleven offers, with most over $500,000, and the highest being $570,000. A sale in the mid $500,000’s could have been supported with a good appraisal, but instead, the third party asset management company chose to take a $350,000 all-cash offer. How would you like to be a shareholder in the bank that authorized that decision? But, more importantly, it set a very low comparable sale for the neighborhood that is not a true reflection of market value.

In today’s appraisal environment, an appraiser would likely ignore the facts and stand on the $350,000 price as a comp in the neighborhood. The facts are that the property had eight buyers willing to pay over $500,000 for the property. The consequences of the seller’s decision and the new appraisal rules will end up doing damage to all of the other property owners in the area.

In closing, I’m happy to report that our open business for June and into July was very positive in all of our markets around the Bay Area. In addition to the robust market under $1 million, we are finally seeing a generous amount of activity in the $1.5+ million properties, including a good number of sales in the $2 to $4 million range. Our open business for June was the best we’ve seen since June of 2007.

Whether this level of activity will sustain itself is yet to be seen, but it certainly is a breath of fresh air to see the buyer demand at such a high level.”

The Road Ahead

This time of year we are all looking forward to Brad Inman’s annual conference, Real Estate Connect SF ‘09, taking place August 5-7 at the Palace Hotel in San Francisco.  In the words of Inman himself, “Connect SF 2009 will bring together the innovators, technologists, visionaries and risk takers who will define real estate’s future”.

As always, Alain Pinel Realtors, Agents and Management will be well represented at the conference.   As a company that is intimately involved with all aspects of Real Estate technology, this annual event is an important networking opportunity within the RE technology community.  With that in mind, The APR team is looking foward to the road ahead for Real Estate technology, and to seeing you at Connect SF ‘09,

Don Faught of Alain Pinel Realtors (APR) was elected the 2010 California Association of REALTORS® (CAR) Treasurer at the CAR Board of Directors meeting. He will commence his duties as Treasurer in November and will take the official oath of office at the January 2010 business meetings in Palm Desert.

Faught has been a CAR member for over 20 years, and has been a CAR Director since 1997. He has served as Chair on many CAR committees including the Federal Issues Committee, and was the 2008 Vice-Chair of the Strategic Planning and Finance Committee. Faught has also been a National Association of REALTORS® (NAR) Director since 2002.

“With 11 years experience in Strategic Planning, Budget and Finance at my local association I know how to plan, finance and build a vision for the future,” Faught said. “The next few years present unprecedented challenges for our members, and we need to give them the information, education and technology they need to successfully compete in the new real estate market.”

Faught, Vice-President and Managing Broker for the APR Pleasanton and Livermore Valley offices, is one of the leading real estate professionals in the San Francisco Bay Area. He is very involved in both the local and state level of the Realtor Associations, helping to ensure that Alain Pinel Realtors remains at the forefront as one of the nation’s largest real estate firms.

For more information about Alain Pinel Realtors, please visit www.apr.com.

The Wall Street Journal announced the 2009 rankings of the top real estate professionals in the country based on 2008 sales volume. Six Alain Pinel Realtors (APR) sales professionals were included in these prestigious rankings, with three individuals and one team listed among the top agents in the country.

Topping the list for individual production was APR’s Mary Gullixson from the APR Menlo Park office, ranking #15. Also on the top individual list were Kathy Bridgman, from the APR Los Altos office, ranked #78, and Sherry Bucolo, from the APR Palo Alto office, ranked #90. The team of Carol Carnevale, Rosemary Squires & Nicole Aron from the APR Menlo Park office was ranked #63 on the top team list.

“This is a remarkable achievement for these agents when you consider that there are over one million real estate agents in America,” said Larry Knapp, President of Alain Pinel Realtors. “They are the best of the best in the entire nation and we are proud that they represent Alain Pinel Realtors in providing top quality service to our clients”.

The Wall Street Journal Top 400 is based on a survey of over 7,000 brokerage firms, Associations of Realtors® and hundreds of other sources to determine the top real estate professionals in the United States. Now in its 4th year, this ranking is the only independent study of its kind where all of the results from individual submissions are independently verified through third party sources.

The 400 include the top 100 in each of four categories, including top individuals ranked by closed transaction sides; top individuals ranked by closed sales volume; top teams ranked by closed transaction sides; and top teams ranked by closed sales volume. All results from the study are based on calendar year 2008.

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